ACTIVATION DESIGNS

Motorsport Games is an American racing game developer, publisher and esports events organizer. Below are the designs for the NASCAR game activation truck and sim frames that were held at multiple NASCAR races. The main goal was a truck in line with the Motorsport Games branding that was easily recognizable on the road and from a distance. While the banner in front and the free standing banners could advertise any of their specific products, in this case NASCAR Rivals. The Banner for NASCAR Rivals was created to be bright and eye-catching so to be seen from a great distance. It was kept simple with large text and heavily branded to help viewers remember the brand. The sim frames were created to help the racer easily understand the controls of the rig.

BTCC, British Touring Car Championship, is a touring car racing series in the United Kingdom. Below are the designs for the BTCC activation hub held in partnership with Motorsport Games displayed at a race. The activation hub was used to house four sim rigs where you could go and try to beat the time to win signed gear. The designs were created with both Motorsport Games and BTCC branding in mind.